The evaluation criteria involve:

Clarity of the Message: Is the video communicating a clear and coherent message or story? 5 = The video presents a clear and compelling message, with a well-structured narrative and strong storytelling that makes its vision and purpose easily understood. 3 = The video conveys a central message, but parts of the narrative may feel unclear or underdeveloped. 1 = The message is unclear or hard to follow; the purpose of the video is not easily understood. Creativity and Passion: How original is the approach, and how much passion is evident in the video? 5 = The video demonstrates a high level of creativity and emotional engagement; it is original, inspiring, and shows clear dedication to the topic. 3 = The video shows some originality and passion, though it may rely on more familiar approaches or feel less emotionally engaging. 1 = The video lacks creativity or passion; it feels generic or disconnected from the subject matter. Technical Aspects: How well-executed is the video in terms of production quality? 5 = The video is well-produced (Note: we accept phone-based production, it just needs to be well executed), with good quality visuals, sound, editing etc., and an overall good look and feel. 3 = The video demonstrates basic production quality; there are some technical flaws, but they do not significantly hinder understanding. 1 = Poor production quality significantly affects the viewing experience or clarity of the content. Social Impact: Does the video highlight a broader societal benefit? 5 = The video demonstrates a clear and powerful social message, raising awareness, inspiring action, or highlighting meaningful community involvement. 3 = The video touches on social themes or shows moderate potential for impact, though the message may be somewhat limited or unclear. 1 = The video lacks a discernible social message or impact; no clear societal relevance is presented. Sustainability: Does the video promote sustainability in craft practices, culture, or environment? 5 = The video strongly integrates themes of environmental, cultural, or economic sustainability, showing how craft practices support long-term well-being. 3 = Sustainability is mentioned or implied, but not clearly developed or integrated into the core of the video. 1 = The video does not address sustainability or shows little awareness of sustainable practices.